Web Design + Local SEO for Contractors & Service Businesses

More Calls.
More Booked Jobs.
No Guesswork.

Blackwolf Labs builds high-converting websites and local search systems designed to turn Google visibility into real calls, estimate requests and booked jobs.

Long Island based. Serving contractors and service businesses nationwide.

Veteran-OwnedLong Island BasedCustom BuiltYou Own What We Build
accelerationconsultinggroup.com
Acceleration Consulting website built by Blackwolf Labs
Business Consulting
Live Blackwolf project·accelerationconsultinggroup.com
Veteran-Owned
Founded by a U.S. Air Force veteran

Disciplined execution, clear communication, and accountability.

Long Island
Local market focus

Serving Nassau, Suffolk, and businesses nationwide.

Custom Built
No cookie-cutter templates

Every site is structured around the business, market, and conversion goal.

You Own It
Your digital assets stay yours

Site, content, domain, and business assets remain under your control.

Website vs Lead Machine

A Website Shouldn't
Just Exist. It Should Bring You Business.

Anybody can throw together a site with a few pictures, a phone number and an About page. Blackwolf builds around the searches your customers are making, the services you want more of, the towns you want to target, and the actions that turn visitors into actual opportunities.

1
roofing contractor long island

Google Search

A customer searches for the service you offer in the towns you target.

2
long-island-roofing

High-Intent Landing Page

They land on a page built around exactly what they searched for — not your homepage.

3

Call / Quote Request

A clear, obvious call-to-action turns that visitor into a real lead.

4

Follow-Up

The lead is captured, tracked, and followed up on before it goes cold.

5

Booked Job

A search became a call became a booked job. That is the entire point.

A brochure website sits there. A lead machine works — every single day, turning searches into calls and calls into booked jobs.

Why Blackwolf Labs

Different by
Design.

We're not a generic marketing agency. We're a veteran-owned growth shop built exclusively for local businesses — contractors, restaurants, and service companies who need real results, not retainer bloat.

Built for Local Businesses

We work with contractors, restaurants, and local service businesses. We know your market, your buyers, and what actually moves the needle — because we've done it across every major local business category.

Veteran-Owned

Discipline, accountability, and relentless execution aren't talking points here. They're the operating standard. Every client gets that same level of commitment.

We Fix What's Actually Broken

No bloated retainers. No services you don't need. We audit your digital presence and fix the exact things costing you calls — nothing more, nothing less.

Fast Turnaround

Most audits are delivered within 48 hours. Fast, focused builds without months of unnecessary agency delay. We move at the pace of your business — because leads lost to slow delivery are still lost.

Conversion-First

Every decision — design, copy, structure — is made with one goal: turning more of your traffic into real calls, booked tables, and paying customers.

You Own Everything

Your website, domain, content and digital assets stay under your control from day one. No holding your assets hostage, no lock-in. Just clean, professional work that's yours.

Who We Help

Built for
Businesses
That Want More.

Whether you're a roofing contractor dominating a city, a restaurant that needs more reservations, or a local service business tired of losing to competitors online — we build the systems that fix it.

Contractors remain our core strength. But the same digital infrastructure that wins jobs for roofers and HVAC companies wins tables for restaurants and revenue for local service brands.

Core Strength

Contractors

Restaurants

Local Brand

HVAC

Service Trade

Landscaping

Service Trade

Pressure Washing

Service Trade

Tree Services

Service Trade

Cleaning Companies

Service Trade

Plumbers

Service Trade

Electricians

Service Trade

Painters

Service Trade

Roofers

Service Trade

Local Retail

Local Brand

Construction crew working on a project
Client Feedback

What Clients
Say About the Work.

Feedback attributed to the named clients. Individual experiences and outcomes vary.

Featured Feedback

"A client-reported turnaround after a previous ad strategy failed to produce sales."

A few years ago, we spent $95,000 on Google ads in one year and didn't get a single sale from it. I didn't believe the numbers myself — but that's what happened.

With Blackwolf Labs, everything flipped. This last year we spent far less and generated well over a million dollars in sales from paid ads. We'll likely double or triple our investment with them next year.

Matt — an Air Force Veteran and Founder of Blackwolf Labs — has been incredible. If you've tried paid ads before and it didn't work, you probably just didn't have the right agency.

Marcus Minnicozzi

Swimming Pool Company

Winston-Salem, NC

About this feedback

The outcome described here is reported by the client in the testimonial. Supporting details can be discussed when client permission allows.

From the initial meeting to final launch, Matt was exceptionally thorough and attentive. The end product is a stunning website that showcases our projects beautifully — and we've already seen an uptick in inquiries since launch.

James Caliendo

Construction

Hauppauge, NY

Since partnering with Blackwolf Labs, we've seen a significant uptick in inquiries and, more importantly, a boost in recurring customers. Their strategies are tailored to our specific market and they really understand what resonates.

Roman Maldonado

Landscaping

Port St. Lucie, FL

Their team is sharp, responsive, and truly understands how to drive high-quality leads. We've seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle.

Kaitlyn Sullivan

Digital Marketing

Massapequa, NY

More from our clients

Matt has a brilliant knack for cutting through the noise and focusing on what moves the needle. Our ROI has improved significantly, and the level of communication was fantastic. It feels like a true partnership.

Joseph Bryant

Business Growth

Acworth, GA

Matthew Zotto — Founder of Blackwolf Labs, U.S. Air Force Veteran

Founder

Matthew Zotto

Founder, Blackwolf Labs

U.S. Air Force Veteran

Why We Exist

Built by a Veteran.
Built for Business Owners Who Want Results.

Blackwolf Labs was founded by U.S. Air Force veteran Matthew Zotto around a simple operating principle: clear objectives, measurable work and accountability.

We work with contractors and local businesses that are tired of websites that look fine but don't actually help them grow. Most agencies sell you a website and disappear — we build your entire digital engine and stay accountable to the results.

United States Air Force Veteran
Founder & Lead Strategist — Blackwolf Labs
Specializing in Contractor & Local Business Growth
No Long-Term Contracts

We earn your business every month.

You Own Everything

Your site, your code, your content. Always.

Straight Talk Only

We tell you what's broken — even if we can't fix it.

Results & Accountability

Proof Over
Vanity Metrics.

We measure the things that can turn into business: qualified calls, local search visibility, conversion and — where tracking allows it — booked work and revenue.

Client-specific results are published only when permission and supporting data are available.

See How We Measure Results

Qualified Calls

Are the right people actually contacting the business?

Search Visibility

Are you gaining ground for the services and locations that matter?

Conversion

Does the traffic you already have turn into real opportunities?

How It Works

Straightforward.
No Surprises.

01

Free Audit

We review your website, Google presence, and lead flow. You get a clear, honest breakdown of what's working, what's not, and what it's costing you. No charge, no pressure.

02

Clear Plan

A focused action plan — the exact things to fix, what to build, and where to start for the fastest results. No fluff, no padding.

03

We Execute

We build it — website, SEO, Google presence, lead flow. Fast timelines. Clean work. No hand-holding required on your end.

04

You Grow

More calls. More booked jobs. More revenue. We track performance and keep optimizing as your business scales.

Common Questions

Straight
Answers

Still have questions? We'll answer them on a call.

Professional contractor completing a job

Ready to Stop
Losing Jobs Online?

Start with a free audit. We'll show you exactly what's costing you calls and hand you a clear plan to fix it. No pitch. Just straight answers.